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The Online Guitar Store - Selling Art Without Galleries: Toward Making a Living from Your Art
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List Price: $19.95
Our Price: $13.57
Your Save: $ 6.38 ( 32% )
Availability: Usually ships in 24 hours
Manufacturer: Allworth Press
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Average Customer Rating:  
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Binding: Paperback
Dewey Decimal Number: 706.8
EAN: 9781581154603
ISBN: 1581154607
Label: Allworth Press
Manufacturer: Allworth Press
Number Of Items: 1
Number Of Pages: 256
Publication Date: 2006-09-01
Publisher: Allworth Press
Release Date: 2006-09-01
Studio: Allworth Press
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Editorial Reviews:
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The first guide to selling art independently * Easy-to-follow, in-depth advice on the marketing of art
* Follow-up to The Business of Being an Artist--35,000 copies sold!
* Exclusive information on "thinking outside the gallery" from other artists This comprehensive resource shows artists how to make a living from their art--without relying on galleries. Through interviews with a range of successful artists, readers will learn how to write about their own work, how to arrange and curate exhibits, how to work in nonprofit arts spaces, how to determine when and if to advertised artwork for sale, and how to exhibit in non-art spaces. Artists will also find useful information for marketing their work, including photographing and framing, selling at art fairs, getting into juried shows, and selling over the Internet. Selling Art Without Galleries empowers artists everywhere to take control over their careers and find a market for their art.
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Spotlight customer reviews:
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Customer Rating:
Summary: Wrong title.
Comment: Author, instead of providing reader with variety of innovative and/or impressive methods selling art WITHOUT galleries, on almost every page gives us proof, that: 1) he have chosen wrong title for his book and 2) there is no better way to sell art than WITH galleries.
Customer Rating:
Summary: Not Terribly Enlightening
Comment: Although there may be some good information in this book for others, there wasn't much in it that I can make use of.
The author touches on various subjects, giving no real insight or information on any of them. For example, he mentions things like web marketing, signature letters, the artist's statement, etc., but then includes quotes from art professionals (critics, gallery owners, etc.,) some saying they consider them important, good or positive & some saying the exact opposite. So what did I learn? It's all a crap shoot with potentially huge financial risk. I already knew that.
Most of the various marketing opportunities discussed I was either already aware of or I'd already thought of.
In addition, although this book was published only 2 years ago, a fair number of the internet links provided are either defunct or just wrong.
There are also quite a few typos throughout, resulting in sentences that make little or no sense. Proofreading appears to have been done by Word spell check rather than a living human being.
Customer Rating:
Summary: Selling Art Without Galleries
Comment: This book more than met my expectations. I did not realize how valuable the information could be to me until I opened it up and started reading--not from the first chapter but one that caught my eye. I spent the first few days reading every chance I got. It is packed with useful information. It is a good read for artists.
Customer Rating:
Summary: How to Sell Your Masterpieces
Comment: The same personality traits that make someone a great artist are often the same ones that make him a one-man sales-prevention team. Solitary and obsessive, the artist yearns for a big gallery to "discover" him and make him a star, letting him stay home and do nothing but paint. The reality is that it's not going to happen without a lot of work behind you, and as artists, we have to learn business skills and learn as much as we can about marketing our work. Daniel Grant has provided us with a superb volume that is easy reading and takes us step by step through every angle of the art world, which has in the last decade or so become a complex jungle, as more and more well known artists are making a substantial living with their work, and those struggling to get seen are sinking to the bottom.
Mr. Grant explains the basics of marketing, from finding just the right venue for the type of work you do, to how to write the most concise and descriptive Artist Statement. As an artist always on the lookout for places to display and sell, I found Chapter 4, "Exhibiting in Non-Art Places" an eye-opener, and also the ideas presented in Chapter 7, "Specialized Markets." Part 2, "Starting an Art Business," has a treasure trove of advice for the artist just starting out, and will also have kernels of wisdom for the seasoned professional. I also appreciate that the author added listings at the end of many chapters, as some of them are useful additions to an artist's mailing list.
Well written, "Selling Art Without Galleries" has an excellent layout with nice readable print (artists usually have tired eyes after a day in front of the easel!). Mr. Grant gives us fresh ideas along with the facts of the art business, as well as a healthy dose of realism. "Selling Art Without Galleries" is a must have for every artist's bookshelf.
Customer Rating:
Summary: An outstanding survey covers all points and links business savvy to an independent artist's pursuits.
Comment: Selling Art Without Galleries: Toward Making a Living From Your Art offers artists a different way of making money without the traditional art gallery involved: by self-promotion. This is no mean fete for the artist without business savvy, but Selling Art Without Galleries offers the basic keys to making it happen, from learning how to arrange exhibitions and locate prospective collectors to selling art on the Internet and negotiating a price. An outstanding survey covers all points and links business savvy to an independent artist's pursuits.
Diane C. Donovan
California Bookwatch
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